Boundaries and Digital Communication

On work days I find myself toggling between my phone and laptop for hours and hours, following up with clients and team members during the time I’m not actively doing client work. This is the nature of work for so many of us. We’re almost all seated, physically oriented in a single direction, mentally stretched across multiple tasks, and energetically ping ponging from item to endless item. Creating boundaries around our digital communications is about more than stepping away from the screen, it’s about remembering who we are.

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Daryn JacksonComment
USABILITY TESTING: Small Business Websites Strategy

The path from what visitors want to the way you will deliver should be clear. The experience your potential clients have when they visit your website- whether they feel frustrated because information is buried, or they can quickly and easily find what they need and get back to their day- largely determines whether you can retain their business. 

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DESIGN: Small Business Websites Strategy

75% of consumers make judgements about the credibility of a business based on their website design. That means just having a website isn’t good enough. If the design of your website is underwhelming, cluttered, or simply out of date, you risk losing business. The data tell us you have less than 10 seconds to make a first impression with your website. Don’t waste that precious time! 

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Our Strategy for Small Business Websites

97% of people go online first to get information about a small business. Think about that. That’s enormous! In fact, for our purposes, that’s basically everyone. 93% of those people are using a search engine like Google to find you. The people you want to engage as clients are spending up to 5 hours a day online. They may be on their phone, their computer, or their tablets, but they’re connected and they’re looking for you.

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